They settled on a simple slogan, "Wake up with Troy and Jerry," and decided to depict it. In our bedroom. In my bed. With liquor bottles, condoms, tissues, party hats, my underwear, a wad of cash, a knocked-over lamp and a weedwacker.
(I could say something funny or sarcastic here, but I honestly think the list of props says it all.)
So I asked one of the photographers at my paper and a good friend, Jason, to take the pictures. When I relayed the idea, I think he was curious enough just to see it unfold, and agreed through bouts of laughter.
It was easily one of the strangest situations I've ever been in. Calling it a circus wouldn't quite do it justice. There were four men, me and a dog milling around the bedroom filled with chaos. I don't think I would've looked twice if a ringleader herded in an elephant.
Jason took about 200 shots, but there were a few that really stood out. The radio station's designer created three ads with different images to display in the paper's sports section.
Here are a few of my favorites:
Debut of the weedwacker.
In this shot, Tony is litterally "waking up" with Troy and Jerry.
The ad has his face cut out with "Your Face Here."
I absolutely love this one.
Me holding the flash and Toby so he won't jump on the bed.